BACKGROUND ON EBAY BUYERS
1. always assume the average Ebay buyer is a moron
2. many morons use the search box at the top of the page to search by seller name
3. the morons' search naturally returns 0 results
TIPS FOR EBAY SELLERS
1. see number 3 above
2. buy your Ebay user name as a Yahoo keyword and link the ad to your website
3. the moron searcher will see your ad when their search for you returns 0 results
4. the buyer will click on the ad and go to your website
5. you acquire a website customer and save on Ebay fees
[quote author=sneakymagenta link=topic=16247.msg64618#msg64618 date=1189181698]
BACKGROUND ON EBAY BUYERS
1. always assume the average Ebay buyer is a moron
2. many morons use the search box at the top of the page to search by seller name
3. the morons' search naturally returns 0 results
TIPS FOR EBAY SELLERS
1. see number 3 above
2. buy your Ebay user name as a Yahoo keyword and link the ad to your website
3. the moron searcher will see your ad when their search for you returns 0 results
4. the buyer will click on the ad and go to your website
5. you acquire a website customer and save on Ebay fees
[/quote]
#6-that ad strategy will only work if you're an established seller and buyers regularly search for you.
Quote:sellers - and possibly some eBay executives - are concerned about the possibility of the ads cannibalizing eBay sales.
I'm a seller.
I'm not concerned.
I'm actually thinking of running a few ads in the hope that they do cannibalize eBay sales and drive buyers to my websites.
EDIT- If I was an eBay seller I would be concerned/pissed/etc about the ads (and I would also have much lower margins
)
EDIT- A comment from the Auctionbytes blog that I agree with:
Quote:We noticed that we had been getting eBay hits lately and didn't look into why. Now we realized that it's the YahooSM ads appearing on eBay! All of our prices on our website are cheaper than eBay (no eBay fees, hello?), so we welcome this move. Anyone who is still stuck on eBay either needs to accept that they are trash to eBay, or pick yourself up, grow some courage, and move off of eBay.
another comment:
Quote:The sellers that have the sponsored ads get the benefit of the exposure from eBay without eBay's hefty fees.
...and without having to deal with eBay's glitches, changing policies, fraud, bla, bla, bla. Hmm, lookee here, I have a promo code for a $75 YSM credit. Off to sign up for Yahoo Search Marketing.
Quote:Quote:The sellers that have the sponsored ads get the benefit of the exposure from eBay without eBay's hefty fees.
...and without having to deal with eBay's glitches, changing policies, fraud, bla, bla, bla.
Thank you for reducing my monthly fees Ebay!
From Channel Advisor CEO Scot Wingo via Auctionbytes:
Quote: You might wonder why eBay would serve ads that compete with its own listings. eBay said it's to improve the buyer experience. ChannelAdvisor CEO Scot Wingo has an interesting theory.
Wingo believes that eBay may be dynamically calculating the CPC (cost-per-click) revenue from the Yahoo Sponsored Links ads versus the Final Value Fee (FVF) commission it charges to its own sellers when an item is sold. "This makes economic sense for eBay, but for those sellers who paid a listing fee..., they are now being negatively economically impacted," Wingo said. "eBay is now on a slippery slope where they are in many cases economically driven to NOT drive traffic to listings that sellers have paid for."
full article:
http://www.auctionbytes.com/cab/abu/y207...bu0199/s01
Update:
Quote:In searching eBay last night, I noticed the "Sponsored Links" ads at the bottom of search results looked like listings. They now include a photo and the price of the item, and more detailed titles and descriptions of the item! The formatting also blends more into the page...
full article and screen shots:
http://blog.auctionbytes.com/cgi-bin/blo...78246.html
[quote author=mandy link=topic=16247.msg66180#msg66180 date=1194515419]
Update:
Quote:In searching eBay last night, I noticed the "Sponsored Links" ads at the bottom of search results looked like listings. They now include a photo and the price of the item, and more detailed titles and descriptions of the item! The formatting also blends more into the page...
full article and screen shots:
http://blog.auctionbytes.com/cgi-bin/blo...78246.html
[/quote]
http://searchmarketing.yahoo.com/