09-08-2007, 11:44 AM
Quote:...why choose a particular typeface? Here are thirteen reasons.
1. Because it works.
Some typefaces are just perfect for certain things. I've specified exotic fonts for identity programs that work beautifully in headlines and even in text, but sooner or later you have to set that really tiny type at the bottom of the business reply card. This is what Franklin Gothic is for. Careful, though: some typefaces work too well. Frutiger has been used so much for signage programs in hospitals and airports that seeing it now makes me feel that I'm about to get diagnosed with a brain tumor or miss the 7:00 to O'Hare.
2. Because you like its history...
full article: http://www.designobserver.com/archives/025212.html