09-12-2007, 08:24 AM
Quote:Managing a successful pay-per-click campaign takes a lot of time, you have to crunch numbers to be sure you're not overpaying and continually adjust keyword bidding. If you don't, you can wind up losing money, and yet for most small online business owners, it's difficult to devote enough hours to the task. Hiring someone to do it for you can be costly and means you may have less control over your marketing efforts. For those e-tailers who need a solution to this problem, SEM-in-a-Box Basic from Adapt Technologies, Inc. is worth considering.
SEM-in-a-Box Basic was released this year to help e-tailers reduce the hours of manual work involved in managing and optimizing PPC campaigns by automating data analysis and updates. SEM-in-a-Box compares actual performance data with your marketing goals.
It then provides bid recommendations to improve campaign performance, as well as recommendations for keyword addition/deletion, ad text optimization and budget allocation, plus insights on competitor activity...
full article: http://www.ecommerce-guide.com/solutions...hp/3699001