09-15-2007, 02:03 PM
Quote:There are an estimated 44 million Baby Boomers roaming the Net, and legions of marketers looking for ways to reach them. That's because, as a target market, Boomers have what it takes to make hucksters salivate: money.
"It's a generation with wealth -- (US)$2 trillion in disposable income -- and they have an incredible appetitive to keep connecting, to keep learning and to keep graduating to new things,"...
Boomer-oriented Web sites have mushroomed, and the coffers of venture capitalists, looking for the next MySpace, have opened to them...
Despite the enthusiasm of the money people, there are skeptics of the idea of bringing MySpace-style social networking to online Boomers...
full article: http://ecommercetimes.com/story/p3blwVDL...anza.xhtml