10-24-2005, 10:34 AM
Quote:Any business that wants to attract customers from the web needs to be found online, and to be found on the web a business needs exposure.
Content is king on the web and it's important, Mr Spencer says, to tailor a site's content, even its URL, to match what customers want. A site selling baby products, for example, could have a section on baby names, since people who search for names are usually in the market for the products.
full article: http://www.stuff.co.nz/stuff/0,2106,3452704a28,00.html