09-18-2007, 10:31 AM
Quote:In my speeches and client visits, I regularly preach that email needs to give more than take. That means marketers need to go beyond using email to hit the numbers and push products and services. Make it meaningful, unique and, above all, relevant to the recipient. Those key ingredients should be part of the desired customer relationship formula. Yes, they are all buzzwords but ones that should direct all aspects of your email program...
What may grab more marketers' attention are the missed sales opportunities occurring when replies to emails go unanswered. More than 25 percent of our replies that received no response were requesting more information on a product or service. Not everyone will complete the action you desire, such as clicking on the "buy now" button, so this is simply an inexcusable way to let revenue disappear...
full article: http://imediaconnection.com/content/16630.asp