09-27-2007, 10:33 AM
Quote:The Yahoo! Search Marketing team has prepared some tips for advertisers based on the holiday data we gathered:
Engage the bargain huntersAccording to the BizRate and Shop.org Holiday Mood Study 2006, nearly half of the consumers polled named free shipping as a primary motivator to purchase. Other shoppers named online only sales and repeat buyer discounts.
Keywords countAccording to our internal data, Christmas was, not surprisingly, the most holiday-related search term in 2006 with more than three million average monthly searches. Other popular terms included Christmas decoration, Hanukkah, holiday gift and gift for dad. Make sure that your keyword selection includes holiday-related keywords and seasonal products and promotions.
Titillate with titlesTitles and descriptions can drive relevance and clicks, so its a best practice when creating specific holiday ad groups to place the holiday term prominently in both the title and the description, and include any special seasonal promotions in the copy...
full article: http://www.ysmblog.com/blog/2007/09/26/h...trategies/