10-04-2007, 12:44 PM
Quote:Cause marketing allows a company to align its core values with a consumer passion and positively impact a societal need...
Pioneering companies are showing their support for a relevant social issue and drawing the attention of their audience in the process. Marketing success around causes takes more than just a donation or public announcement. A company's commitment has to be genuine and represented across the total operation of the business. But once a company has achieved that, the challenge simply becomes demonstrating the relationship between your company and a nonprofit or charitable partner in a way that the audience can relate to and appreciate.
Simply put, when that audience sees that the company has a deep commitment to a cause, they are more likely to pay attention to your overall messages...
full article: http://imediaconnection.com/content/16430.asp