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Full Version: Google: spam sites linking to you doesn’t hurt, but spam patterns do matter
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Quote:...it is easy to spot a site which is trying to “make it” the wrong way.

The site stands out because the ratio of normal/good links to spammy links is out of balance.

Although the spam links themselves may not hurt (they represent a zero value in the larger equation), the pattern that emerges may most definitely hurt.

Your own actions in that pattern count just as much — if not more so. Link out to, or worse link back to spammy sites and you’ve just closed a loop that confirms Google’s suspicions...

full article: http://www.searchenginepeople.com/blog/g...terns.html