10-11-2007, 09:27 AM
Quote:Execute the Essentials: Makin' A List, Checkin' It Twice
Now that you have some background on shopper behavior, it's time to roll up your sleeves and get down to the nitty-gritty of tuning up your site. Freedman said these are key tasks to be tackled:
1. Ensure that your gift center is exemplary, including gift suggestions.
2. Integrate a gift finder that allows for a quick search to facilitate finding the "right" product fast at the price you are willing to spend.
3. Dedicate substantial real estate to the ever-popular gift card.
4. Present comprehensive customer service including visible contact information, customer service hours, and FAQs with continually updated seasonal cut-off dates.
5. Organize category pages to showcase your product with gifting themes...
full article: http://www.ecommerce-guide.com/solutions...hp/3704471
