10-19-2007, 09:58 AM
Quote:Shopzilla yesterday announced the launch of its new bidding tool, which enables e-tailers to vary bid amounts by product. Shopzilla's new bidding tool combines search, sort and filter capabilities with granular reporting to allow online merchants to isolate and adjust bids on their products based on their return on investment (ROI).
Shopzilla's new bidding tool is intended to accommodate both simple and sophisticated bidding strategies, according to the company, providing online vendors with much greater flexibility and control over their campaign performance.
Retailers can place the same bid on all products within a subcategory or select products from multiple subcategories and use the tool's features to identify those products for which they want to change bids. This will allow sellers to promote their best performing products and brands...
full article: http://www.ecommerce-guide.com/news/tren...hp/3705996