10-20-2007, 10:14 AM
Quote:here are some good reasons to experiment with 125 pixel ads - however its not all plain sailing.
There are a number of things to consider before moving to this format:
* They work better in some industries than others - in my limited experience of selling advertising Ive found that each industry has its own preference when it comes to ad unit size. I was chatting to an advertising agency last week about them buying a banner ad on one of my blogs and when I suggested 125 pixel ads there was silence on the other end of the phone. The rep had never sold a 125 pixel ad - his industry dealt almost exclusively in large banners, skyscrapers and rectangle ads. 125 pixel ads tend to be something that tech, web 2.0 type advertisers prefer - perhaps its expanding to other industries - but many still operate in more traditional sizes...
full article: http://www.problogger.net/archives/2007/...your-blog/