10-31-2007, 09:10 AM
Quote: Heavy U.S. users of social networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as music, jewelry/luxury goods/accessories and consumer electronics, according to a new study from comScore Inc. ComScore defines heavy users as the top 20% of visitors to social networking sites based on time spent on the sites.
More than 95% of heavy social networkers visited retail sites in August, compared with 80% of the total U.S. Internet audience. Heavy social networkers accounted for 28.5% of visitors to music sites and 26.5% of visitors to jewelry/luxury goods/accessories sites. In addition, they represented nearly one-quarter of visitors to apparel sites (24.8%), tickets sites (24.5%), consumer electronics sites (23.9%), sports/outdoor sites (23.8%), computer software sites (23.7%), book sites (23.6%), movie sites (23.4%) and computer hardware sites (22.7%)...
full article: http://www.internetretailer.com/dailyNews.asp?id=24236