11-04-2007, 10:59 AM
Quote:One theory of web marketing starts off with controlling cost. Where you try to find what works right now, and do exactly what is needed to get to the level of success you want to reach. The theory sounds valid, but...
* By the time something is common knowledge, its value and effectiveness has decreased and is heading lower.
* The markets are shifting. Tomorrow's marketplace is uglier and more competitive than today's marketplace. And it has lower margins for average players too!
* Those who invest in building real assets are going to eventually beat you. And their success is self reinforcing...
full article: http://www.seobook.com/commodity-service...ding-value