11-04-2007, 12:20 PM
Quote:To be sure, there are still obstacles, and one thing Goodall has learned is: "Don't compete on price." Bigger retailers who can buy in bulk and pass on discounts to customers will undercut you every time, he says. And the web, being a comparison shopper's paradise, is an even worse turf to compete on price. For that reason, he says, "electronics are very difficult to sell." Separate yourself by some other means. The Smelsers, for example, pride themselves on their excellent customer-feedback score on eBay. At nearly 3,000 positive customer reviews and no negative responses, Ronald says: "You can charge $20 higher on an item if a customer can trust that they'll get good service."
Or, "find specialty products and a niche rather than compete on price," says Hanks. Just make sure there's a market for those products, he says. For example, you might be able to find a wholesaler to drop-ship ceramic baskets, but if customers aren't interested, they won't sell...
full article: http://online.wsj.com/article/SB11938571...e_articles