11-05-2007, 10:12 AM
Quote:Upon receiving a monthly statement, my wife reviewed the card statement and noticed a charge for $9.00 from a company called WLI.ReservationRewards.com. I immediately recognized the charge as an after-marketing or cross-sell result from some purchase made by my wife. A quick search revealed what I expected. The on-line site my wife visited was eBags.com (which happens to be listed on the previous link.) Intriqued, did a little CSI work and uncovered the logic and process involved. The following is a bit technical, but if nothing else, skip it to the recommendations at the end.
WLI contacts on-line companies with affinity and cross-sell agreements. Basically, no one in their right mind would sign up for this crap (My previous company sold similar enhancements. They had a 98% profit margin.) So in order to get sales, WLI has to make agreements with companies who sell stuff you actually want. They will cut a deal with the companyafter you complete your transaction, link to our site for a cross-sell opportunity and we will split any sales with you 50-50. To the legimate company, this is a hell of a deal. Free money even. All you have to do is add some code pages to your web site and in return you get 50% of the till. A lot of profit for no effort...
full article: http://12angrymen.wordpress.com/2007/11/...s-on-line/
related discussion of similar rewards programs - the last 2 posts in this thread:
http://community.tuliptools.com/index.ph...l#msg16214