11-05-2007, 11:25 AM
Quote:How does a billion-dollar company with sagging growth get its mojo back? If it's eBay, it throws dozens of new features at the wall to see what sticks.
When Meg Whitman took the stage at the Web 2.0 Summit in mid-October, she announced that eBay had made more changes in the previous months than in the last three years combined. She wasn't kidding. The 11-year-old auction site's interface had long been a confusing morass of links and menus. No longer. Now the focus is on making the site more appealing to buyers through easier navigation, new ways to browse and more reasons to hang around. The strategy seems to be working: There's a feeling of freshness and fun the site hasn't had in years...
full article and photo: http://www.wired.com/techbiz/it/news/2007/11/ebay2