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Quote: Ads-Click S.A., a provider of Internet search and contextual advertising, this week launched Ads-Click Mobile for managing online ads across mobile phones as well as traditional web sites. Europe-based Ads-Click is out to challenge Google Inc., which in September announced its contextual search ad program AdSense for Mobile, which is an advertising program for site publishers who want to host mobile ads, and Mobile Ads, a program for advertisers.

John Burke, vice president of business development for Ads-Click, says the new Ads-Click Mobile application lets marketers as well as site publishers manage contextual ad programs for mobile phones, traditional web sites and RSS feeds from a single interface. Contextual ad programs are designed so that Internet search ads appear next to related content on participating web sites...

Quote:Although Ads-Click is competing with Google and Yahoo, Burke said its revenue share with publishers is more generous. Rather than keeping 50 percent of the ad revenue, Ads-Click passes on about 80 percent of what the advertiser pays to the publisher. The company already has 3,500 Web publishers online, including major Internet players in Europe, Japan and Australia.

Climate Control for Keywords
In addition, Burke said that Ads-Click gives advertisers more control over their marketing efforts because the company offers "greater transparency" than Google, as well as more flexible keyword bidding options...