11-13-2007, 10:25 AM
Quote:So what text, images and tools do consumers consider "very important"? According to the survey, the Top 10 must-haves were:
1. a product overview
2. a merchant guarantee
3. stock status/availability
4. a high quality image
5. customer service links
6. product-specific information
7. a long (detailed) description
8. a size chart
9. a toll-free number
10. customer ratings
While including a product overview may be an obvious must-have, many online merchants fail to recognize the importance of including an online guarantee on product pages, explained Lauren Freedman, the president of the e-tailing group. Not only is a guarantee easy to add, it gives customers the confidence and reassurance they need to make an online purchase and has been shown to increase average order size...
full article: http://www.ecommerce-guide.com/news/tren...hp/3710491