11-13-2007, 11:02 AM
Quote:PeC: What shopping cart features do you see gaining in prominence? What new features do you foresee?
WODA: I believe the most important new features will revolve around optimizing the monetization of each shopping visitor both new and previous customers. Merchants can spend a lot of time and money driving qualified traffic to their websites, but if that traffic is abandoning shopping carts, or worse yet failing to start carts in the first place, then the merchant's business will suffer.
Features that help to derive revenue from each and every visitor, like cross-sell, upsell, and coupon features, will be very important for shopping carts. These features can help grow order sizes while the customer is in the shopping mode...
full article: http://www.practicalecommerce.com/articl...ing-Carts/