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Several articles from the Microsoft AdCenter blog on optimizing your paid search campaigns for the holiday shopping season:

Top Ten Tips for the Holidays
http://adcenterblog.spaces.live.com/blog...!560.entry

On Your Marks, Get Set, Go! The Festive Season Is Nearly Upon Us But Is Your Ad Copy Optimised To Go the Distance?
http://adcenterblog.spaces.live.com/blog...!563.entry

Gearing up for the holidays, Holiday ad copy & targeting strategies
http://adcenterblog.spaces.live.com/blog...!557.entry

More Holiday Campaign Strategies
http://adcenterblog.spaces.live.com/blog...!581.entry

edit: our software apparently doesn't like the links so you'll have to copy and paste them into your browser.