11-21-2007, 12:00 PM
Quote:China-based Alibaba Group, which operates ecommerce sites, has officially launched an online advertising exchange Alimama (www.alimama.com). The ad exchange allows web publishers and advertisers to trade online advertising inventory. Alimama is a wholly owned subsidiary of Alibaba Group and is designed to help small- and medium- sized web publishers monetize the estimated 80% of web site traffic which goes unmonetized in China...
full article: http://www.auctionbytes.com/cab/abn/y07/m11/i21/s02
thread title fixed by Amy