11-21-2007, 12:28 PM
Quote:If your AdWords' campaign is having troubles, it may be due to one of the following:
1. Having too many keywords in a single Ad Group...
2. Using Broad Match without negative keywords...
3. Not understanding the difference between Search Match and Content Match (and setting single campaigns for both)...
4. Bidding for Position No.1...
5. Not testing different ads...
6. Not tracking conversions...
full article: http://www.practicalecommerce.com/articl...-Mistakes/