11-21-2007, 12:30 PM
Quote:Practical eCommerce recently asked a number of industry insiders to share a great, innovative idea that could potentially help an ecommerce firm. Heres what ten of them had to say.
SETH GODIN
FOUNDER & ORGINAL SQUID
SQUIDOO.COM
Make A Promise And Keep It
The number one asset you can build is permission. The privilege of delivering anticipated, personal and relevant messages to the people who choose to get them. Its something that you earn. You do it by making a promise and keeping it. This is Amazons secret weapon, by the way...
full article: http://www.practicalecommerce.com/articl...rce-Ideas/