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Quote:Along with the About Us page, your Contact Us page is one of the most important and crucial pages on your site to get right. In fact, the Contact Us page could be considered the absolutely most important page. Even if the rest of your site succeeds in the goals, if visitors fail to find the information they need to contact you then you will bring their shopping experience to a screeching halt.

Shoppers are often hampered if they don't feel they can get a hold of a real person or are limited in their contact options. With all other areas of the site working, a bad contact us page may cause someone to think twice about purchasing with you altogether...

Quote:SUMMARY: A responsive customer service department is priceless. These reps handle complaints, answer questions, offer real feedback on marketing campaigns and help convert more products.

A ‘Contact Us’ page with a well-designed email submission form can be a vital component of that mix. See how one CPG marketer designed pages that speed up responses to make customers happier. Includes what data to require from customers and what’s nice to ask for but not demand...

Quote:Web Marketing Checklist for the Contact Us Page

What this is about: This list covers various aspects which are important to visitors who land on your "contact us" page, including what information they expect and how to make contacting you easy for them...