10-28-2005, 10:24 AM
Quote:As more advertising dollars move on-line, companies from myriad different industries have caught the viral marketing bug, and it's spreading fast.
In an effort to connect with consumers on-line, they're turning to this unconventional method of promotion that involves creating clever and unique advertising material that Internet users are likely to pass on to friends.
Most material intended for this purpose includes a "send to a friend" e-mail link that encourages viewers to spread it around the Web. With the help of the Internet, viral marketing is making it possible for companies to dramatically boost their exposure -- often at a relatively low cost and with consumers doing much of the legwork.
full article: http://www.globetechnology.com/servlet/s...echnology/