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Full Version: Marketing to Teenagers Online
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Quote:With Facebook's decision to allow advertisers to display ads based on information users post on their profiles, the debate over online privacy has gained new momentum, especially since today's teenagers are living out a big chunk of their lives on social networking sites. Advertisers can now target underage consumers with relative ease, raising obvious ethical questions. However, even if there were no such worries, marketers would need to be aware of pitfalls in trying to reach young consumers online...

While teens may mess with advertisers as a way to fight back against the onslaught of marketing they are exposed to, they are not averse to all marketing. This is especially true if they love a product, the marketing offers some extra value, or it's simply funny and creative. As they're used to controlling their online experience, they strongly dislike pop-up ads or spam in the form of instant messages and text messages...

full article: http://ecommercetimes.com/story/Pitfalls...60405.html