11-25-2007, 02:18 PM
Quote:Social publishing networks have some advertiser-friendly features built right in:
* Their user base is loyal and deeply invested in the platform. Finding a rich audience here now means finding the same richness next campaign, and not having to fear that consumer fickleness will prompt platform defection.
* By nature, participants in social publishing networks are both creative and social, traits increasingly sought after by advertisers who are honing their word-of-mouth marketing skills and pursuing collaborators for consumer-generated campaigns.
* The widget marketing skills advertisers are fervently ramping up will apply here as well.
* At their heart, they are content. Content still fits more neatly into a media plan than demographics, psychographics, behavior and social connectedness...
full article: http://www.imediaconnection.com/content/17399.asp