11-30-2007, 11:58 AM
Quote:This time of year consumers are bombarded with holiday e-mail from merchants offering everything from gift guides to free shipping. A recent Forrester Research report indicates that US online retail sales this holiday season will reach $33 billion, a 21-percent increase over last year, making your e-mail marketing campaign an important part of reaching new customers and cashing in on holiday sales.
One obstacle you are going to face in creating a holiday campaign is making sure that yours stands out among all the other ones in a customer's inbox. Small online business owners also need to consider how to build their holiday contact list and then decide how to present the mailing. ECommerce-Guide recently spoke with Melanie Attia, the product marketing manager for Campaigner, who suggested six key tips for launching a successful holiday e-mail marketing campaign even if you have never considered one before this year...
full article: http://www.ecommerce-guide.com/solutions...hp/3713066