11-30-2007, 12:30 PM
Quote: Nearly three-quarters of shoppers will leave an e-commerce site within two minutes of not finding the products they are looking for, according to a survey sponsored by SLI Systems, a provider of on-demand search services.
In addition, 36% of those responding said they would never return to that site and 56% said they would only come back if the site had completely unique items that couldnt be found elsewhere. 96% of those surveyed said a web sites search function is important to the online shopping experience...
The survey also found that 87% of shoppers find retail sites through a major search engine, such as Google, Yahoo, MSN or AOL. 86% said they are inclined to visit retail web sites that theyve never heard of simply because the site ranks highly on the major web search engines...
full article: http://www.internetretailer.com/dailyNews.asp?id=24581