12-01-2007, 11:53 AM
Quote:Matt Wigham's desire to put some merchandise from his band into an electronic store morphed into a new full-time job for him. But that's pretty much what he hopes to help you avoid. Wigham and his business partner, Eric Turner, launched BigCartel.com to give musicians, visual artists, clothing and t-shirt designers, and other creative "do-it-yourself" types, as Wigham calls them, a quick and easy way to get an e-store up and running.
"The biggest thing was being able to update your store, or even start your store, without having to know HTML,"...
The philosophy behind BigCartel is to provide only features sellers will actually want, need and use and to make them straightforward and simple, Wigham said.
"What we found, and the reason I think it's [BigCartel] been so popular with this group of people, is that most storefronts are rather complicated." Although others promote themselves as simple, he says for super-small companies many features of other storefront solutions are unnecessary and potentially muddy the process. BigCartel stripped out all the features that a simple, one-person, everything-made-on-site, creative operation wouldn't need. Many store owners appreciate the way BigCartel handled and displayed product inventories...
full article: http://www.ecommerce-guide.com/solutions...hp/3713671