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Full Version: 10 Business Blogging Tips
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Quote:In this definitive guide, experts share best practices for business blogging.

Business blogging has passed the tipping point. Today, executives and professionals in the media, marketing, technology and public relations industries get much of their information from blogs and strategize about how to incorporate blogging into their marketing, advertising and communications campaigns. 

Debbie Weil, author of "The Corporate Blogging Book," says "Whether or not you choose to launch a blog, you need to be reading blogs. Your employees and/or competitors are most likely already blogging about your industry niche -- or possibly your company, products or services. Get used to it. Make use of it. Track what's being said about your company in the blogosphere and you've just discovered next-generation focus groups."

But many questions remain. How should your company participate? How do you manage comments on other blogs? If you and/or your company already have a blog, how do you improve it editorially? How do you build readership? How do you improve its effectiveness? Or, if you are a journalist, how as an entrepreneur can you build your own publishing business? In sum, what are the best practices for blogging for business? ...

full article: http://www.imediaconnection.com/content/17490.asp