12-03-2007, 12:17 PM
Quote:Shopping online has become a favorite activity for consumers. However, retailers still haven't successfully replicated the experience of uncovering the perfect item hidden on the back of a rack, the thrill of unexpectedly wandering into an out-of-the way boutique, or the way friends bond over dressing room disasters. Technology that improves the online shopping experience is evolving rapidly, but to properly take advantage of what's coming down the pike, retailers will need to go back to basics.
It turns out that the secret to e-commerce success is the same thing that drives offline sales: merchandising. However, not in the traditional sense of product mix or price points. The future of online merchandising is all about empowering customers to create their own shopping experience -- turning them into brand advocates while creating a much more authentic online shopping experience.
Personal choice and customization is the name of the game on today's Web...
full article: http://ecommercetimes.com/story/The-Key-...60523.html