12-05-2007, 11:05 AM
from a Q&A with eBay's John Donahoe:
full article: http://ebaystrategies.blogs.com/ebay_str...mes-o.html
eBay is testing FVF only/no listing fees on eBay Motors Stores Parts & Accessories
full article: http://ebaystrategies.blogs.com/ebay_str...ng-fv.html
Quote:About 12-18 mos ago became clear to JD that it was time to evolve, hadnt kept up with competition on Internet
* First focus on improving buyer experience (BE). Huge historical growth driven by business model that just caught fire
o Bunch of stuff here we've all heard before, shipping/feedback/ease of use/T+S
o DSRs, advantage good/punish bad sellers
o In 2008 well increasingly use this data (gulp)
o We have 2,000 people in T&S worldwide (wow)
* Lastly, playing with pricing model
o High insertion + feature + lower FVF is historically model
o Appropriate for value + selection in auction format
o But in fixed price need to rebalance
o Best formats have lower up-front, higher back-end fees
o In last three months weve studied how to change fees
o Will rebalance pricing to charge less up front and more on back end. Take rate neutral though.
Ok, take a second and re-reated that last part about pricing. There's been speculation with the testing eBay is doing they may look at this, but this is the first and hardest statement I've ever heard out of them. Later in the Q+A:
Q: "When will we see new pricing"?
A: Q108 well be talking about our plans here
full article: http://ebaystrategies.blogs.com/ebay_str...mes-o.html
eBay is testing FVF only/no listing fees on eBay Motors Stores Parts & Accessories
Quote:On the heels of John Donahoe's admission today (see previous post) that eBay is likely going to change pricing in Q108, eBay, via TSAMs, quietly sent out what appears to be an 'invite only' special eBay motors promotion that basically has zero listing fee, but a higher FVF...
full article: http://ebaystrategies.blogs.com/ebay_str...ng-fv.html