12-10-2007, 09:49 AM
Quote:Premiere global services' eMarketing strategist explains how to use the simple and handy ALT tag to ensure your email message will reach the widest possible audience.
Nearly 50 percent of email users will receive no images when they open your email. This happens when users have chosen to block all images or just images from senders that they have not added to their address book and can mean part of your well-crafted message never makes it to your email subscribers.
HTML ALT tags are used to display a text description of those blocked or suppressed images, or even those that do not display for other reasons. If there are no descriptions of an image that is being blocked or suppressed, not coding your image ALT tags correctly can lead to a confusing message...
full article: http://imediaconnection.com/content/17694.asp