12-13-2007, 07:46 PM
Quote:Every freelancer should have an online portfolio. Youve got one, right? If not, skip to the last paragraph of this post. Its written for you.
If you do have one, you can breathe a sigh of relief. Youre halfway there.
Building your portfolio is easy. The hard part is making it good. A killer portfolio does more than just showcase your work. It transforms visitors into clients. Best of all, its an automatic work generator.
In this post, I want to show you how to take your online portfolio to the next level.
1. Ask the question
Online portfolios tend to come in one of three shapes: a blog, a website, or a dedicated solution (something thats just a portfolio, without any of the extra stuff).
The question Id like you to have in mind as you read this is: how well does my site answer the questions potential clients are likely to have?
2. Focus on simplicity
Your portfolio exists to impress and persuade potential clients. If you have a blog or website, though, you might (wisely) be trying to draw traffic from other sources. Maybe youre sharing your knowledge, or providing value in other ways.
This has one potential drawback, though: youre catering to so many people that the clear message you want to send potential clients might be getting lost in the noise.
Continue reading here.