12-14-2007, 11:00 AM
Quote:E-coupons are usually for a percentage or dollar off the value of a specific product or a discount on a shopper's total purchase. Other popular coupon codes may offer a free or highly discounted item with purchase, or free shipping.
Most e-tailers do not generally offer the coupon codes directly on their own Web site, but instead will use well-known affiliate programs or offer the discount codes in their e-mail newsletter. Using your own existing e-mail marketing platform may take less out of your advertising budget, but it does limit the exposure for bringing in new customers to your site. Still, regardless of how you execute your coupon campaign, there's a good chance you'll convert at least some browsers to buyers if they feel they're getting a bargain. Here we'll outline some ways to approach e-coupons.
Partnering Up with a Coupon Site
For those new to the concept of coupon sites, these one-stop consumer-focused Web sites offer direct links to online shopping deals and coupon codes that are currently being offered by online merchants. Many coupon sites use pay-per-sale (also called cost-per-action, CPA) affiliate programs offered by larger affiliate companies such as DoubleClick Performics, LinkShare and Commission Junction, to name a few. In addition to using affiliate programs, many coupon sites will also work directly with merchants to place exclusive coupons...
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