12-15-2007, 10:57 AM
Quote:Online retailers agree that it's better to give than receive, yet they stand to receive more than most. Santa will barely have time to shuck his boots for his slippers before the merchandise misfits begin a return journey to the warehouse to wreak havoc on the season's sales numbers. "The reality is that returns are nearly always higher for e-commerce sales than for store sales, but that's just the nature of the beast," ...
"Usually more robust information on product detail pages, color matching and live chat are all tools that can help consumers get more information about a product, which -- if effective -- can help to prevent returns,"...
full article: http://ecommercetimes.com/story/Avoiding...60783.html