TulipTools Internet Business Owners and Online Sellers Community

Quote:Increase Focus On Existing Customers
For many companies, the primary focus is on selling to new customers, and little attention is given to the tremendous potential in the existing customer list. But when consumers become more skittish and conservative in their purchase behavior, they become less likely to take a risk on a new, untested vendor — opting instead to do business with the vendors they already know and trust.

So while economic uncertainty can make customer acquisition more challenging and expensive, it can also make remarketing to existing customers for repeat sales and referrals more productive. In times like these, your past investments in providing great customer service and a flawless experience can produce solid dividends...

Quote:In the heat of battle, it's all too easy to forget that top line revenues don't pay the bills or keep the lights on