12-24-2007, 11:09 AM
Quote:SUMMARY: Traditional radio advertising is still a good buy to build brand awareness. But a standard 13-week campaign can be out of reach for marketers with smaller budgets.
Google Audio Ads is a lower-cost alternative. In our latest Sherpa 101, see how to set up and run an Audio Ads campaign that could feature you on dozens of stations at a fraction of the cost.
full article: http://www.marketingsherpa.com/article.html?ident=30268