12-28-2007, 12:43 PM
Quote: Several of the online retailers that posted strong holiday season gains did it by fine-tuning their marketing strategies, such as adding another comparison shopping engine or taking advantage of a promotion with payment service PayPal. Now the focus turns to generating post-holiday sales, and some major retailers are offerings web-only specials and making sure consumers know they can use their gift cards online.
Ritz Interactive credits a promotion that offered 10% off when paying with PayPal for helping to boost holiday sales about 20%. The promotion was not continuous, so we were able to track it and see patterns, and there was substantial evidence that when we were running the PayPal promotion we got an additional lift, says Fred Lerner, president and CEO of Ritz Interactive, which operates 17 retail web sites selling cameras and accessories, as well as boating, fishing and golfing gear...
full article: http://www.internetretailer.com/dailyNews.asp?id=24855