TulipTools Internet Business Owners and Online Sellers Community

Quote:If the holiday hoopla has left you feeling hopeless instead of happy because your online sales figures were rather hapless, it's never too late to optimize your site for future transactions. Here search engine optimization expert Brandon Leibowitz breaks down the nitty-gritty of improving your search engine rankings...

2. Find a Niche Market
This cannot be stressed enough as it's much harder to receive top search engine rankings for a new site than an established site. A new site will have to compete with Web sites that have established high search engine rankings.

To compete with these Web sites is unwise. You first need to find a niche market, and then build up your Web site to a position as to where it can compete with these generic terms. For example let’s say you have a Web site geared toward weight loss. You would not use the keyword "weight loss" because there's too much competition. You can use one of the keyword tools to find suggestions of related keywords that you will be able to compete against. You may find the keyword “weight loss surgery” or “weight loss techniques.” These phrases are much better keywords than generic terms like “weight loss.”...