Does post length affect readership growth and, if so, how?

[mandy]

Does post length affect readership growth and, if so, how?

I would argue that it can impact readership growth - but that it can be a little unpredictable in how it impacts different blogs.

Depending upon the topic being covered, the voice of the blogger, the demographic of reader and other factors long posts can either be a turn on or a turn off. For example:

At ProBlogger I have a pretty mixed readership with some responding quite well to longer more comprehensive posts - and others preferring short posts - as a result I try to mix it up...

full article: http://jonathanfields.com/blog/top-blogg...h-matters/