Use of Student Plants to Pitch Products Rising

[mandy]

Creating buzz, one peer at a time
Students help companies bring guerrilla marketing to campus

Microsoft is among a growing number of companies seeking to reach the elusive but critical college market by hiring students to be ambassadors -- or, in more traditional terms, door-to-door salesmen.

The student ambassador tactic embraces all the elements that corporations find most effective: It's peer-to-peer, it's word of mouth, it's flexible and it breaks through the clutter of other media...

full article: http://seattlepi.nwsource.com/business/2...ote27.html