Site design: know what the customer wants and expects from a site and deliver it

[mandy]

An elaborate site design may be aesthetically pleasing, but if it gets in the way of the shopping experience, sales won’t come

For all the bells and whistles that can go into web site design, most e-retailers overlook a very simple premise: know what the customer wants and expects from the site and deliver it.

Whether customers want navigation paths that enable them to drill down faster through categories and brands to locate a specific product, a product configurator, or the ability to open and close windows without having to refresh the page, retailers who remember customers’ needs throughout the design process will create a successful web site that generates conversion rates above the 3% standard...

full article: http://www.internetretailer.com/article.asp?id=24899