How to Increase SEM Conversions 280%

[mandy]

SUMMARY: Converting paid search clicks into prospects and, eventually, more revenue is a goal of most marketers. It makes the bottom line look better, too.

A software marketer increased conversion rates as much as 280% after putting their landing pages through a multivariate redesign test. Includes three steps and four important lessons learned.

full article: http://www.marketingsherpa.com/article.html?ident=30307