Opportunity and obstacles for ecommerce merchants expanding abroad

[mandy]

“You don’t just translate your U.S. model overseas,” Soren Mills, vice president of strategy and business development at Walmart.com, said during a panel discussion last week at the Shop.org Strategy and Innovation Forum in Orlando. “The products local customers may expect to find in a store may be very different from what you sell in the U.S. The quality profile might be different, colors, assortments, categories all will vary. You need to listen to the customer and sell them products they want at the price they want.”...

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