Local Online Ad Spending Expected to Surge

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Local Online Ad Spending Expected to Surge

01-26-2008, 10:42 AM,

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Kristijntje Offline

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Local Online Ad Spending Expected to Surge

Quote:With display and search leading the way, local online advertising spending will increase 82 percent in the next five years...

The local sector will slightly outpace total online ad spending, which is projected to demonstrate a CAGR of 12 percent for the same period.

Display and search will see the sharpest growth, posting respective CAGR's of 18 percent and 12 percent. Classified ads, the most mature segment of the local advertising market, will show a CAGR of 10 percent, Parr predicted.

Yet certain subsectors of the online classified market, such as real estate listings, remain underdeveloped, the report found...

full article: http://www.ecommerce-guide.com/solutions...hp/3723916

Al draagt een aap een gouden ring, het is en blijft een lelijk ding

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