5 Ecommerce Truths

[mandy]

Online retail has shown extraordinary growth since 2002, according to Sucharita Mulpuru, a retail analyst with Forrester Research. And despite media naysayers, several more years of similar success are projected.

So what's the problem? Mulpuru told attendees at the National Retail Federation Conference in New York last month that continued growth wouldn't come from a search for “whiz-bang” technologies, but from refinement of rudimentary business tools. “Online retailers have not nailed the basics,” she said...

full article: http://multichannelmerchant.com/webchann...ecommerce/