Amazon launches Product Ads

[mandy]

More people probably start their online shopping at Google than at Amazon.com these days. With Product Ads, Amazon is fighting back. Anyone who searches for a product on Amazon today will find either products that Amazon sells or ones that its merchant affiliates sell. Now Amazon is saying that any Websites that is selling something related to its product categories can buy an ad that will show up as a highly targeted product search result, along with all the items on Amazon and its merchant sites. What’s more, Websites won’t need to pay Amazon an affiliate fee or register as a merchant. They won’t even need to pay for the ad unless someone clicks on it...

full article: http://www.techcrunch.com/2008/02/07/ama...ch-engine/

[amy]

With Product Ads, as a seller you can participate in this cost-per-click program that allows customers to see YOUR products and price offerings. Customers viewing your products can click over to your website where they can buy directly from you.

beta test application:
http://www.amazon.com/gp/slsignup/signup.html